Guide to the keyword research process in 2023

Living in Canada has made it easy to have huge businesses. One important part of your business is to have an online bachground. Online background of a business refers to SEO. To improve your SEO marketing you need to provide good content with good keyword. Let’s read more about SEO in Ramikar.

What Is SEO?

SEO stands for search engine optimization. It improves your business’ online background in a way that your website comes at the top of the search engine so that the number of your potential buyers will increase and as the result you can get your desired traffic.

What Is Keyword Research?

Keyword research is done due to two main reasons. The first one is to gain the first rank in Google or any other search engines and the second one is to create relevant content. But keywords also determine how you build links, including everything from the tactics you choose to how you plan on implementing them.The most important part of keyword creating is to do it constantly. If you do it for few weeks and stop after a while, you won’t achieve what you want.

Keyword research
Keyword research

Factors of Keyword Selection:

When choosing keywords you need to understand the intent of using keywords in your content. So there are always more than what you think in selecting keywords in your websites.

Choosing the Right Keywords:

When choosing keywords you need to care that your content and your keyword should be coincident with eachother. Remember you need to be creative when choosing keywords. The more creative your keywords are the more rank you get in search engines.

Tips to Have Best Keywords

Here are my SEO tips for conducting the best keyword research and selection:

You Have Tools to Help:

You can’t do the best keyword research without tools to help you. Tools like Ubersuggest and Ahrefs gives you insight into your SEO marketing and ease your way.

What about the Semantic:

Your search engine won’t care how many times did you use the keyword even if you use the keyword like 5 times chances are that your search engine such as Google will find 10 more relating words to your keyword and it makes your duties even easier.

What Is the Intent?

You must know the intent of the keyword. Understand there is a big difference between what a buyer will type into Google and what a researcher will put into Google. If your content answers a question, you don’t want a buyer. If your content sells something, you don’t want a researcher.

Spy on What Others Are Doing?

One of the best ways to improve your SEO and even your keywords is to spy on other people who are doing the exact thing with the same subject.


You need to know that your website’s HTML is an important piece of the SEO marketing puzzle. Without proper tags, headers, and descriptions, Google will have a hard time figuring out what your content is about thus you wont rank over other relating websites.

When you read that HTML is a part of SEO, you may start to get worried, but there’s nothing to worry about. You don’t need to understand code, and there is very little coding involved in the process of changing tags and descriptions. For the most part, changing the HTML from an SEO perspective is as simple as copying and pasting.

HTML, Hypertext Markup Language composed with colored stones over black volcanic sand
HTML, Hypertext Markup Language composed with colored stones over black volcanic sand

Factors to Have Good HTML

Here are some elements to pay attention to in terms of HTML.

What Is Title Tag?

There is one thing that can confuse a lot of people, the title tag and H1 tag. These are two different headings and should be treated this way. The title tag is the phrase which is displayed in the tab at the top of your browser and displays when your page shows up in Google.Denote that there is no need that your title tag and H1 be identical. Your focus keyword should be in both, but you may use a long-tail keyword or phrase match keyword for one or the other. This is a great idea to naturally rank higher for long-tail keywords.

What Is Meta Description?

The meta description section is the part below your title tag in the search results. Here is where you get a chance to tell the searcher what your content is exactly about and give them a short abstract. It’s important to optimize this section with keywords and make sure it’s no longer than 160 characters which is easily understood because there are guidlines for it. And remember it must display correctly on both mobile and desktop screens.

What Is Schema?

Schema is really important in case you want to increase your ranking in search engines because it actually tells the search engine what your content means so that your search engine such as Google can easily analyze it. For example, if you use schema to markup your title, search engines will know that’s your title.Schema is a structured data markup language that helps search engines understand the content on a webpage. It provides additional information about the page’s content, such as product details, reviews, events, and more. Implementing schema can improve search engine visibility and enhance the appearance of search results.

Why Is Contant Creation So Important?

Content creation is an essential tactic in SEO as it helps attract organic traffic by providing valuable information that matches users’ search queries. Creating high-quality content that is relevant to target keywords helps improve rankings in SERPs. Content can be in various forms such as blog posts, articles, videos, infographics or podcasts. It should be well-researched, engaging for users and optimized with relevant keywords.

How to Contact Ramikar?

Ramikar is a qualified team which can help you with your keyword and SEO marketing to improve your website bachground and increase your traffic. Click the following link to contact us.

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